Promotion strategy and branding for an international logistics operator.
The partnership with Starways Logistics allowed us to execute a case in one of the most dynamic sectors. Our mission was to build the image of a tech-driven and reliable partner that ensures seamless global supply chains, using video content as a primary trust-building tool.
What we implemented:
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Planning & Strategy: developed a digital presence roadmap focused on import-export companies and large-scale enterprises.
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Video Marketing & YouTube: established a content packaging system that visually demonstrates operational scale and supply chain reliability.
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Traffic Generation & Social Media: launched targeted campaigns on LinkedIn and Facebook, reaching business owners and logistics managers.
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Lead Conversion: optimized the "view to quote request" funnel, streamlining the process of reaching out for logistics solutions.
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Review & Analytics: implemented reach and engagement monitoring to scale the most effective customer acquisition channels.
